Hilton expands Marhaba service as more Middle East travellers head abroad

Hilton is extending a truly warm welcome to Middle Eastern guests this summer as it doubles the number of properties offering its exceptional, memorable Marhaba service.

The Middle East continues to be one of the world’s fastest-growing outbound travel markets; Germany alone is expected to receive 3.6m visitors from the GCC annually by 2030*. In response to this, the Hilton Marhaba program is a tailored experience that will provide a bespoke service to guests, ensuring that their cultural needs are considered during their stay.

The bespoke service offers Hilton guests a home-from-home by providing everything from Arabic-speaking front desk and concierge team members, in-room prayer mats upon request, daily Arabic coffee service, Middle Eastern breakfast delicacies, a selection of Arabic TV channels and newspapers, and importantly, Halal food is available upon request.

Select Hilton properties across Europe are participating in the Marhaba program including: Hilton Frankfurt City Centre, Hilton Vienna, Hilton Molino Stucky, Hilton Munich Park, Hilton Baku, and  Hilton Evian les Bains and luxury hotel Conrad Algarve.

With outbound travel from the Middle East expected to grow exponentially in the coming decade**, and expenditure from Gulf nationals travelling abroad set to increase by a significant 54 per cent to over $100 billion by 2018***, Hilton recognises the importance of ensuring that guests specific cultural needs are taken into account when travelling abroad.

“Our Marhaba initiative sets us apart for travellers from the Middle East looking for a truly memorable stay overseas. The fact that we have doubled the number of hotels offering the service this year shows that no one knows hospitality quite like Hilton does,” said Andreas Lackner, regional head, brand management, Hilton. “Marhaba has been introduced to allow our guests to stay at one of our participating hotels with the confidence that no matter the occasion, or the destination, their cultural needs will be taken care of, as they would be at home. We look forward to saying ‘Marhaba’ to our Middle Eastern guests for what is set to be a busy summer ahead.”