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近日，Hard Rock International推出了一个新的部门来支持其于日本的业务扩张。
日本Hard Rock LLC将由CEO Edward Tracy带领，其曾经于Sands China和Trump集团担任领导角色。
Hard Rock并不是首次来到日本，其在日本的首家咖啡厅于1983年开业。目前，在整个日本总共有6家Hard Rock咖啡厅，位于东京、 横滨、大阪和福冈。
Hard Rock现在在计划于日本新开一座赌场酒店，加速日本的业务扩张。
Hard Rock亚洲区高级副总裁曾国华（Daniel Cheng）称，将会伙拍日本企业参与当地的赌业，现时正与有政治网络及资本的日本企业洽商合作。他解释指，主要由于日本政府希望本地企业能“分一杯羹”，以及作为外国企业，难以融入日本的生意文化。
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