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Hard Rock Atlantic City opens with full house after $500m renovation

Property opened with guitar smash in true rock fashion

By Tian Tolentino On Jul 6, 2018

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Hard Rock Hotel & Casino Atlantic City has opened its doors for the first time, the perfect complement to the world-famous Atlantic City Boardwalk.

The Hard Rock Hotel & Casino Atlantic City is a 17-acre property that’s aiming to be the area’s new go-to entertainment destination. The property, formerly known as the Trump Taj Mahal, opened its doors after the Hard Rock rebrand on 28 June 2018 with a brand-famous guitar smash.

Joining the celebrations were guests, VIPs and a star-studded list including Black Panther star Michael B. Jordan and singer/songwriter, Kiiara. In addition, the opening weekend line-up included performances by Mel Debarge, Tiësto, Ludacris and DJ TJR.

“A historic day for both Hard Rock and Atlantic City”

“This is a historic day for both Hard Rock and Atlantic City and we’re thrilled to welcome brand enthusiasts, locals, families and music lovers with open arms to experience our one-of-a-kind offering,” said Jim Allen, chairman and CEO of Hard Rock International. “We are grateful for our partners, and together, we completed the more than $500 million renovations in record time.”

With a trademark music-inspired vibe, the property features 2,000 guestrooms and suites, as well as the Rock Spa & Salon, Body Rock Fitness Center, 14,000 square metres of meeting space, first-class retail offerings, The Sound of Your Stay music amenity programme and the iconic Rock Shop featuring Hard Rock merchandise and an array of classic music memorabilia.

The property hosts more than 20 food and beverage establishments with innovative menus and award-winning wine lists. One such place is the Sugar Factory, which was hailed as The Most Instagrammed Restaurant in the United States in 2016. The celebrity-endorsed ‘confectioners’ made its Hard Rock debut with its floor-to-ceiling candy wall.

Hard Rock Hotel & Casino Atlantic City is set to be a driving force behind the growth and revitalisation of Atlantic City. It houses more than 3,800 employees and provided more than 2,000 jobs during its renovation.

Hard Rock Atlantic City Jim Allen

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