“Group functionality is a game-changer” says Criton’s CEO

Criton, a UK based tech startup, has launched a new “group app” tool designed specifically with the hospitality industry in mind.

The product has been conceived as a way for hoteliers and hospitality professionals responsible for multiple accommodations to easily update information on each property through the use of a “single container app”.

“Group functionality is a game-changer”

Julie Grieve, founder & CEO of Criton, said: “Our new product will be transformative for groups of serviced apartments and hotels as they wrap all guest-facing technology into one unique portal and we are delighted that the team at Cheval Residences is already benefiting from our new functionality.

Group functionality is a game-changer for multiple properties like Cheval; enabling them to showcase the unique personality of each property while reinforcing their brand, increasing direct bookings and driving loyalty from new and repeat guests.”

Key features of the product include, full brand control for both individual properties and the parent group; the ability to list properties by category, such as location or accommodation type and an integrated map tool to ensure ease of use for guests when planning their visit itinerary.

As well as directing queries from guests to the correct property with filters for individual properties and central or head office contact information, to facilitate ease of communication between a hotels  team and guests  before during and after guests’ stays.

“Complete control over our content and brand”

Cheval Residences, a supplier of luxury serviced apartments across London, has been the first company to utilise the new platform with eight of its properties contained within their new app.

Commenting on the launch, George Westwell, director at Cheval Residences said: “As an accommodation provider who has delivered excellence for the last 35 years we take great pride in delivering a high standard of guest experience. With the new Cheval app we are not only able to personalise the guest experience at each of our residences, but with Criton we also have complete control over our content and brand”.