Greg Cormier is new chief marketing officer for Aurora Expeditions

Aurora Expeditions announced the appointment of Greg Cormier as its new chief marketing officer.

Canadian native Cormier takes charge over the company’s digital experience, particularly when it comes to building up its market share in North America.

Cormier said of his appointment: “I am thrilled to have joined Aurora Expeditions at this pivotal moment for the brand.”

Aurora Expeditions’s new CMO brings over two decades worth of brand development and digital marketing experience to the cruise line, and he is slated to work in close tandem with its global marketing and sales teams to support the scaling of operations. This is timely as the cruise line is slated to welcome its third purpose-built ship next year.

Cormier said: “With two modern, small expedition ships and a third launching in 2025, I’m excited to build on the incredible work that has already been done and lead the team into this next chapter of global growth and expansion.”

Prior to Cormier’s appointment, Aurora Expeditions released its new Arctic and Beyond season of voyages to 2026. This new range includes the cruise line’s first expeditions to Southeast Asia and its new Small Ship Cruises.