Gold Medal, the flagship brand of dnata Travel Group UK B2B, has kick-started the September peaks period with their campaign The Experts’ Edit 2023 today, 04 September. The theme-based campaign showcases worldwide holiday packages carefully selected by their destination experts and formed from personal experiences. The packages feature hotels and destinations that are in high demand based on current trends, as well as exciting new properties and tours.
The campaign will run until 31 October and is supported by a book and microsite, along with regular features on Gold Medal’s social channels, email campaigns and offer collateral that agents can use to promote The Experts’ Edit 2023 and drive sales over this important booking period.
Agents can expect an increased focus on twin and multi-centre holidays in line with market trends; competitive holiday offers priced from multiple UK airports, and insider tips highlighted throughout the campaign. The themes identified throughout range from all-inclusive holidays and family getaways, to road trips and retreats for two, assuring agents that there will be something to suit every one of their customers’ needs.
The Experts’ Edit 2023 book is a stylish 56-page publication that will be landing with 500 agents across the UK from today. It features 51 offers ranging across 2023, 2024 and 2025, including a 2025 holiday to Siyam World in the Maldives following the huge success of a similar offer for the
Indian Ocean resort that was featured throughout August. Agents can discover downloadable assets for the campaign on the micro-site, plus individual landing pages for featured properties and inspirational insight to help secure their customers’ dream escapes.
To celebrate the launch of The Experts’ Edit 2023, Gold Medal are giving agents the chance to win weekly prizes of £500 vouchers for Amazon, Marks & Spencer and John Lewis. To enter, agents must book any Gold Medal package between 04 September – 31 October 2023, and register their bookings or send their booking reference to win@goldmedal.co.uk before 01 November to enter. The lucky winners will be announced each week on Gold Medal’s Facebook page @GoldMedalAgents.
Gold Medal are also reminding agents that Farebank Rewards can be earned on all package bookings. Sarah Lancashire, Marketing Director dnata Travel Group UK B2B said, “The Experts Edit 2023 has been built from years-of first-hand experience and a true passion for travelling. As a brand we stay close to emerging trends and listen to our agents’ requests to ensure we are constantly delighting and exceeding expectations, which, with the support of our incredible partners, has allowed us to construct this campaign, our second biggest of the year.”
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