Gold Medal launch a new campaign in partnership with Atlantis, the Palm – a Golden Masterpiece 

The flagship B2B brand of dnata Travel Group UK, Gold Medal, and the iconic five-star hotel and  luxury resort, Atlantis, The Palm are collaborating on their latest campaign, A Golden Masterpiece. Many agents will remember the legendary campaigns that Gold Medal and Atlantis, The Palm have  collaborated on in previous years. Renowned for sparking excitement and high levels of engagement from agents – the tour operator and resort are delighted to reignite the passion for this exceptional  destination hotel and reintroduce to agents all the reasons it is arguably the masterpiece of The  Palm.

Launching with a supporting guide, inspirational offers and marketing assets across the brand’s social  channels and website, the latest campaign is reminding agents about the exceptional experiences  this hotel can offer.

Atlantis, The Palm was the first resort to open its doors on Dubai’s revolutionary manmade island,  The Palm, in 2008. Since then although a lot may have changed on The Palm, this Atlantis property  remains a place for all the family – from adventures at Aquaventure Waterpark or discovering marine  life at the Lost Chambers Aquarium, to dining sensations at Michelin-star restaurants within the  hotel.

In partnership with Atlantis, The Palm, Gold Medal are giving agents the chance to win their very  own holiday so that they can experience all that this fantastic resort has to offer. When entering this  incentive, agents can decide which of three incredible Atlantis, The Palm holidays they would like to  win. They can choose between a couple’s holiday with Imperial Club benefits and dinner for two; a family holiday for up to four people, during the school holidays, with dinner at Wavehouse and  bowling; or a friend’s holiday for up to four people, with access to WHITE Beach, spa treatments and  an upgraded dining experience to never forget.

To be in with a chance of winning one of these phenomenal holidays, agents must book a three night stay or more at Atlantis, The Palm, Dubai between 21 May to 31 July 2024. Packages including  Imperial Club Rooms will gain double entry into the draw. Gold Medal will announce the winners this  August.

Sarah Lancashire, Marketing Director shared, “We are delighted to be collaborating with Atlantis, The  Palm on this campaign, which has so many exciting touchpoints for agents throughout. With events  planned in across the UK for agents, a webinar and incredible incentive prizes, there are countless  opportunities to rediscover the shimmering masterpiece that is Atlantis, The Palm.

Lancashire continued, “Gold Medal were the leading B2B operator supporting its opening all those  years ago. To this day, agents and their clients still love this property and for good reason, the list of  opportunities here are endless and the team are always updating its offering to ensure they stay  competitive in Dubai’s ever-changing landscape. To agents who may think they know this property,  we are encouraging them through this campaign to rediscover its possibilities.”

dnata Travel Group,  UK B2B,  Gold Medal, Atlantis, The Palm