Go City invests in Thailand with new product launch and expanded global offerings

Go City, the world’s largest multi-attraction pass, has announced its official launch of Go City Bangkok, and a renewed investment in Thailand. The reimagined product now offers travellers to Bangkok access to 25+ of the destination’s top attractions, experiences and tours. Additionally, Go City has expanded pass options in the most popular destinations for Thai travellers including London, New York, Paris, Stockholm and Sydney.

A long-time favourite amongst our esteemed Thai customers over the years is the London Pass with 90+ attractions, taking up 49% of purchases, followed by Go City Stockholm with 40+ attractions, taking up 18% of purchases, and then the New York Pass with 115+ attractions, taking up 16% of purchases, with the rest being Paris, Sydney, Chicago, Rome, San Francisco, Amsterdam and Barcelona taking up the remaining 17% of purchases by Thai customers.

Go City Bangkok soft-launched in February 2020, and was met with immediate interest by existing Go City customers, with 60% of sales coming from long haul markets such as the UK, US and Canada, before travel restrictions limited incoming tourism. Throughout the pandemic, Go City doubled down on tech and invested in long term improvements to the business, including a rebrand and reorienting the business around the customer. These actions solidified Go City as the world’s largest multi-attraction pass, and as a global tourism industry leader.

Favourite destinations amongst Go City Thai customers
As the industry looks ahead to the full return of travel, Go City is betting big on APAC, both as a source market and destination. Thailand grew to be the company’s fifth largest source market in APAC, and demand signals for Go City Bangkok are strong.

“We’re increasingly optimistic about APAC’s bounceback,” said Jon Owen, CEO of Go City. “As soon as restrictions began lifting earlier this year, we saw sales grow 10x. Go City Bangkok’s launch is a first step, but we’re equally excited to improve the experience for Thai travellers, as they look to return to destinations including London, New York and Paris, which were the most popular cities in the Go City portfolio amongst Thai travellers in 2019. We’re confident in traveller demand into and out of the region – stay tuned for expanded product offerings in our current destinations, as well as new city launches in Seoul and Tokyo.”

“This launch has been a long time coming and we couldn’t be more thrilled to have Go City Bangkok officially available to our global customers,” said Baidi Li, the company’s new SVP of Commercial, APAC. “With restrictions lifted, Thai travellers are more than ready to get back out there, and we’re fully prepared at Go City to help them get the most out of their city vacations.”

Jon Owen, CEO of Go City
Attractions that are now available with the Bangkok pass include the King Power Mahanakhon Skywalk, Chinatown Food Tour and Bangkok Pub Tour. Popular staples include Ayutthaya Day Tour, Chao Phraya River Dinner Cruise, Tuk Tuk Tour, and authentic Thai massage experiences. Go City is planning to add more lifestyle options into the mix, such as sky bars, F&B options and other lifestyle products

Go City’s unique passes offer the opportunity to see the best of a city, from the top sights to unique off-the-beaten-path experiences, all at a massive savings. There are two options for the Go City Bangkok pass, each designed for a different type of travel style.

Purchasing an All-Inclusive pass lets spontaneous customers maximise their visits and see as much of the city as they can for a set number of days. An Adult 2-Day All-Inclusive Pass is competitively priced at ฿2,999 (approximately USD89).

The Explorer Pass on the other hand, is designed for travellers who want to take their time to explore a set number of attractions in a flexible way across 60 days, which they can choose ahead of time or upon arrival. An Adult 3-Choice Explorer Pass is competitively priced at ฿1,899 (approximately USD57).