German disruptor brand Ruby Hotels to open second London property in Clerkenwell

Ruby Hotels, the Munich-based hotel brand and pioneer of the ‘Lean Luxury’ philosophy, has announced plans for a second UK property, in London’s Clerkenwell, to open in the first quarter of 2021. The new hotel, Ruby Stella, will follow the launch of Southbank’s Ruby Lucy in January 2020 and will form part of Ruby Hotels’ plan to unveil a total of 12 new hotels by 2022.

Set within a modern purpose-built space which will reflect the historic facades of the surrounding buildings, Ruby Stella will be constructed on Clerkenwell’s Eyre Street Hill in collaboration with real estate partners Geneva Management Group and UDevelopments.

Located 600-metres from Farringdon station and just steps from the neighbourhood’s historic pubs, buzzing bars and shops, the hotel will provide a convenient base for tourists visiting London’s most popular landmarks and business travellers working in the city.

Just like the group’s other houses, Ruby Stella will follow Ruby Hotels’ ‘Lean Luxury’ philosophy: a top location, high-quality fittings, and outstanding design. All of this is offered at an affordable price by rigorously cutting out the superfluous and focusing on the essential.