Further East 2024 launches a new era of luxury in travel
Further East, Asia-Pacific’s definitive event for luxury travel, is back. Over four days from 4 to 7 November 2024, it will gather and connect the very best figures in the industry, helping them shape the world’s most exciting market.
Once more, Further East will take place on a Bali beachfront in Seminyak, which has hosted every edition since 2018. The event will also focus on how to use regenerative travel, rather than mere sustainability, to draw visitors and empower communities for decades to come.
Organisers This Is Beyond — curators of shows including PURE Life Experiences, L.E/Miami and We Are Africa — are keen to remind attendees of their regenerative potential. Further East’s programme fits the bill, too: only featuring exhibitors from the APAC region. “By connecting them with our top buyers and media attending from every corner of the planet,” said Serge Dive, This Is Beyond’s founder and CEO, “we can bring everyone to the Asia-Pacific region, capturing what’s so extraordinary about these cultures. Because that’s what they deserve.”
Over 50 per cent of exhibitor spaces have been confirmed for Further East 2024. Buyer and Press applications will be opening very soon and we are expecting even more interest this year. “We only select the risk-takers and change-makers,” Dive explained. “The Asia-Pacific region is home to more new luxury hotel openings, year on year, than anywhere else on earth. Many of them join us in Bali. Buyers know they are meeting true originals here.”
The show will retain its intimate sense of doing business differently with sunset drinks, five-star meals, pre-scheduled appointments, exclusive evening events and enough time to recharge in the tropical heat. As Dive said, “We’re seeking to spark connections between our Further Easters that last for life. To inspire and immerse them in what’s possible. It’s part of the Eastern tradition — sharing ideas and moments that bring us closer, because everything changes constantly, and we need each other to keep up.”
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