Fred Olsen Cruise Lines saw its most successful sales day ever ( 7 March 2017), with bookings totalling over £3 million for the day, following the launch of its exciting new 2018/19 cruise programme.
This represents an increase of 15% on the same launch day last year, on 15 March 2016.
In 2018/19, Fred. Olsen’s fleet of four smaller, more intimate ships – Balmoral, Braemar, Boudicca and Black Watch – will be visiting no fewer than 228 destinations in 73 countries around the globe, plus 91 areas of scenic cruising, on over 135 different itineraries.
Justin Stanton, Sales and Marketing Director for Fred. Olsen Cruise Lines, said:
“Last year’s launch was a hard one to beat, so this is excellent news for Fred. Olsen! This high demand to cruise with us again follows the creation of a fantastic range of ex-UK and worldwide fly-cruises in 2018/19, which focus on providing one-off experiences that give our guests a ‘holiday of a lifetime’.
“Our new fly-cruise programme offers such a wide variety of experiences, including new exotic holidays to Arabia and India, and we will be growing on our best-selling ‘Indian Ocean’ itineraries – taking in some of the world’s most stunning scenery and giving guests a ‘closer’, more authentic experience in the destination.
“We would like to thank the trade for their continued support and, as always, we are seeing the majority of bookings coming through our trade partners, demonstrating their importance to our business. We would encourage them to get behind our new cruise programme, as – with early booking levels such as this, and an increase in the average value per booking – we will all be able to benefit from Fred. Olsen’s innovative and immersive itineraries in 2018/19.”
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