Sabre Hospitality, a division of Sabre Corporation and Frasers Hospitality, a global investor and operator of serviced apartments and hotel residences, announce a strategic partnership to deploy Sabre Hospitality’s latest solution, SynXis® Retailing, as part of the latter’s retailing strategy, marking a pivotal step in its commitment to retail innovation and superior guest services.
“We are thrilled to partner with Frasers Hospitality in revolutionising the guest experience and driving revenue growth through SynXis Retailing,” said Scott Wilson, President, Sabre Hospitality. “This collaboration underscores our shared commitment to innovation and delivering unparalleled value to hoteliers and guests alike. Hospitality retailing plays a pivotal role in this endeavor, as it allows hospitality companies to not only offer accommodation but also to curate personalized experiences and ancillary services tailored to individual guest preferences.”
The collaboration represents a significant milestone as both Sabre Hospitality and Frasers Hospitality continue to build upon a strong partnership which was established in 2009. With the introduction of Sabre Hospitality’s Retail Studio, Frasers Hospitality has enrolled one of its properties in the Preferred Launch Partnership program as a pilot to tap into the capabilities of SynXis Retailing to elevate the overall guest experience. The outcome of the program has surpassed expectations, with the pilot property reporting a significant increase in ancillary revenue. It also complements the existing SynXis Booking Engine which offers a more personalised guest experience and seamless booking process via Frasers Hospitality’s platform.
“Our longstanding partnership with Sabre Hospitality has been instrumental in our success, and we are excited to embark on this new chapter with SynXis Retailing.” said Mark Chan, Chief Operating Officer of Frasers Hospitality commented, “We look forward to leveraging Sabre Hospitality’s latest solutions to analyse guest preferences and personalise our offerings as part of our purpose and commitment to curate and enrich guest experiences.”
SynXis Retailing provides hospitality players with the ability to “sell anything,” presenting an opportunity to introduce new revenue streams to properties with limited amenities, such as serviced residences. This flexibility enables hoteliers to enhance offerings for guests across their portfolio, from policies and services to food and beverage options, and even activities and experiences from third-party suppliers.
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