Luxury as love language: Four Seasons’ relaunches brand

Four Seasons Hotels and Resorts has unveiled its new brand creative platform, Luxury Is Our Love Language, celebrating the brand’s unique and energetic perspective on the definition of luxury.

Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams – the spots are each “based on a true stay,” featuring artful interpretations of moments when passionate Four Seasons teams went above and beyond to provide guests with anticipatory, personalised experiences rooted in generosity, kindness and care.

“The future of luxury will be driven by data and insights and defined by human connection and imagination,” said Marc Speichert, Chief Commercial Officer at Four Seasons. “Luxury Is Our Love Language is the embodiment of this vision and an authentic articulation of our values as we continue to evolve and express our brand in new ways. It is a bold creative platform based on our belief that true luxury shouldn’t be impersonal or rigid– rather, it’s about creating a meaningful sense of belonging through acts of unscripted care and the simple elegance of empathy.”

Speichert continues: “Le Truc used data and insights from guest stays to spotlight acts of unparalleled hospitality in action, and the ‘Based on a True Stay’ spots represent a refreshingly creative portrayal of our renowned brand of luxury with genuine heart.”

Four Seasons will also build a custom Acts of Love postcard experience at Four Seasons Hotel New York Downtown, inviting guests to immerse themselves in the lost art of letter writing and connect more closely with their loved ones through their very own acts of thoughtfulness and care. In the spirit of September’s fashion focus, Four Seasons is partnering with acclaimed fashion designer, Christian Siriano, to design custom postcards out of his one-of-a-kind sketches.