Job Description
At Flight Centre Business Travel (FCBT), we believe the best is here, the world has opened up, corporate travel is booming and our Marketing team is expanding.
But who are FCBT you may ask?
We’re pretty sure you’ve heard of the Flight Centre Travel Group, the iconic Aussie brand established 40 years ago as a single store in 1982. Well, we are Flight Centres corporate travel specialist for the Australian SME market.
So, what makes us different?
FCBT was estbalised in 2012 to meet the needs of SMEs who value a people-led, hyper personal Travel management company (TMC) vs DIY vs tech-led. Our number one promise to our customers is our Travel Managers. REAL people (no bots allowed) only a phone call or email away.
What does Marketing Campaign Manager role entail?
At FCBT, the Marketing Campaign Manager works alongside the Marketing Manager.
Once the strategy and objectives are set (in a collaborative way), the FCBT Marketing Campaign Manager is responsible for managing the end-to-end delivery of integrated campaigns inclusive of;
strategy,
concept design,
execution,
measurement
and optimisation to meet the brands acquisition and retention obecjtives.
So what does a week in the life of a FCBT Marketing Campaign Manager look like?
The great thing about this role is that you get exposure to all facets of Marketing.
Your role will involve exciting responsibilities such as;
Developing and managing multi-channel campaigns encompassing, email nurture, blog posts, webinars, organic and paid social, paid search and display, retargeting and managing media placement, corporate hospitality, event marketing.
Managing and improving online content, considering SEO/SEM and Google Analytics plus website page builds & maintenance.
Managing relationships with stakeholders, including but not limited to Business, Digital, Content teams, and external agencies
Exposure to multiple Flight Centre Travel group brands and key Industry partners such as Qantas, VA, Accor etc.
Analysing, leveraging and acting on data-driven insights to help guide the overall campaign strategy, identify new TTV generation sources
Partnering with key members of the Marketing, Sales, Customer and Product teams to create the necessary messaging and tools.
Maintaining an intimate understanding of positioning, key value propositions and messaging for solutions relevant to the assigned focus area.
Routinely reporting on key performance indicators and other performance insights, making the necessary changes in order to maximise and return favourable results.
Owning budget management and accountability, ensuring timely and efficient use of resources and ROI.
Who you are
2+ years in B2B marketing
Proven end-to-end campaign management experience
Attention to detail
Excellent MS Office skills
Experience with Marketing Automation and Salesforce preferred (not essential)
Thorough knowledge of, and experience across a wide variety of marketing tactics (including ATL, BTL, digital, social media).
Good communication and creative skills
Excellent communication, collaboration, and relationship development skills
Excellent project management skills
Highly autonomous and able to independently ideate and drive projects to completion with support from other teams across the business
The ability to create engaging content, adjusted for the audience and the stage in the buyer journey would be advantageous
Sound understanding of managing and improving online content, considering SEO/SEM and Google Analytics plus website page builds & maintenance.
What is it in for you
So, if you are a passionate Marketer who can execute marketing campaigns from end-to-end with great attention to detail and are looking to take your career in a new direction with a brand you know and love – this role could be perfect for YOU!
Benefits:
We are flexible when it comes to flexibility, blended working arrangements
Small team environment with hands on training and development
Strong collaborative working environment – all ideas are valued and considered
Travel discounts including family and friends, health and wellness discounts, financial planning advice etc
Boost your career in a well-recognized brand & exciting industry
Brightness of future – career opportunities in a network of brands and businesses across the global – we promote from within
Monthly awards nights, social team building events
Leadership Programmes & further education
Giving Bank & Volunteer Leave
Employee share scheme
We proudly support and advocate responsible travel, positive diversity practices, empowered giving, and conservation of natural resources and sustainability
About The Company
