Marketing Automation Tech Lead

Flight Centre Travel Group
Queensland
Industry : Travel Agent or Tour Operator
Sector : Travel Agent (Retail/Leisure)
Function : Marketing, Web, Creative & UX
Type : Full time

Job Description

The Flight Centre Brand Marketing team is a group of some of Australia’s best talent all sitting under one roof. Together, we work to push the boundaries of success for one of the world’s largest travel agency brands. 

What you will be doing 

We are on the hunt for a Marketing Automation Tech Lead to join our dynamic, fast-paced and successful marketing team. In this role, you will report to the Head of Marketing (Australia based) & Global CRM Leader (UK based), you will lead a team of 3 additional Marketing Automation Executives and work collaboratively with the wider Marketing teams (including SEO, Digital, Campaigns team), Product, ECommerce, Data, Customer Insights & Development Teams.  

This will also include collaboration with marketing teams outside of Australia, Flight Centre New Zealand, South Africa, UK, Americas. 

In this role, you will be a Salesforce technology expert, and will be responsible for the integrations, Automations and technical implementation of Flight Centre brand customer journeys. 

As the Marketing Automation Tech Lead, you will be experienced with utilising Salesforce Marketing Cloud to integrate, interrogate, and translate data into tangible insights and are encouraged and expected to continue to increasingly look to build on these skills. 

In the role you will proactively work closely with the Digital Marketing and Campaign teams to ensure that marketing automation activities are continuously optimised to improve efficiency. You will also be expected to work closely with Data, ECommerce & Transformation Development teams to ensure marketing automation needs are being considered as part of overall business roadmaps. 

What you will be doing 

Resident Salesforce technology expert responsible for design and technical implementation 

Translate business and marketing challenges into well-designed solutions. 

Collaborate with internal feature development team to determine best path for Salesforce platform implementation. 

Stay in tune with latest Salesforce technology updates, changes, community, and roadmap(s). 

Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity 

Responsible for the iteratively improving our Marketing Cloud data model and architecture 

Enjoy teaching and coaching the business team on how to best use SFMC 

Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize 

Who you are 

3+ years of experience as a marketing cloud administrator and/or developer 

Fundamental understanding of database technologies (RDBMS, NoSQL) 

Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant is preferred, but not required 

Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required 

Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language 

Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript 

Excellent written and verbal communication skills 

Ability to work effectively with non-technical personnel 

Experience with email and/or marketing automation software and integration with databases 

Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails 

Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) 

Master with SQL and robust understanding of Marketing Cloud’s contact data model 

Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration 

Ability to elicit requirements and translate to technical solutions that can scale across multiple business units 

Experience with web service integration (REST/SOAP) 

What’s in it for you   

Travel discounts including family and friends, health and wellness discounts, financial planning advise and more 

Brightness of future – career opportunities in a network of brands and businesses across the global – we promote from within  

Monthly awards nights, social team building events, and opportunity to attend global conference (Las-Vegas 2022)  

We are flexible when it comes to flexibility, blended working arrangements 

Individualised Learning &Development pathway options 

Paid Parental Leave 

Corporate Health Discounts – access exclusive discounts on health insurance plans for you and your family with our partner, BUPA.  

We proudly support and advocate responsible travel, positive diversity practices, empowered giving, and conservation of natural resources and sustainability – Yep, our hearts are big, mushy and green. 

 Who we are  

 Proud to be part of the Flight Centre family – We do things a little differently around here. We do things the FCTG Way.  We have a unique culture and an irreverent DNA based on a proven mix of ideas, values, and ways of working that have helped shape our business over the past 40+ years.    Across our brand, we take our business seriously but not ourselves. We take leaps of faith, have trust in our teams and work collaboratively and take ownership of our business to achieve our goals.
   Our spirit of egalitarianism, irreverence and ownership defines the way we behave.  These are the three shared values that we place above all others. They help us make informed decisions and solidify our company culture. That’s the FCTG Way 

 

 

 

 


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