Expedia Group announces the UK launch of One Key™, the first-of-its-kind loyalty programme that launched in the United States last year. The scheme is now available and free for UK travellers who book eligible flights, holiday homes, hotels, car rentals and activities on Expedia®, Hotels.com® or Vrbo®. This is the first time that Vrbo has been part of a loyalty offering in the UK.
Katrina Lane, SVP of Traveler Engagement & Loyalty at Expedia Group, said: “We designed One Key to be simple and flexible. Travellers can quickly earn status and access instant member savings that increase as you reach higher tier, as well as earning OneKeyCash, Expedia Group’s rewards currency, to use after their stay. OneKeyCash also takes the work out of calculating the value of points or miles, as every £1 of OneKeyCash members earn is £1 they can use toward their next trip.”
How does One Key work?
- One Key is free and easy to join by downloading the app and creating an account on Expedia, Hotels.com or Vrbo. Existing UK members of Expedia and Hotels.com are automatically enrolled onto the One Key programme.
- When booking with One Key on Expedia, Hotels.com or Vrbo, travellers earn a percentage of eligible purchases in the form of OneKeyCash, the programme’s rewards currency. One pound of OneKeyCash equals £1 discount off an eligible booking, which means that members do not need to convert points or miles to understand the value of their rewards. It can then be used to discount or book eligible trips with Expedia, Hotels.com or Vrbo.
- The more trip elements that travellers book (minimum spent £20 per booking), the quicker they will progress through the tiers of One Key. With each higher tier, members can access even better savings on over 100,000 hotels, plus a higher earn rate when booking VIP Access* hotels.
- One Key Benefits by Tier:
- Blue members – Save 10% or more with member prices
- Silver members – 5 trip elements per year – access to savings of 15% or more; earn rate can reach 3% in OneKeyCash for stays at VIP Access properties, plus a perk like food and beverage extras.
- Gold members – 15 trip elements per year – access to savings of 20%; earn rate can reach 4% in OneKeyCash for stays at VIP Access properties, plus a perk like food and beverage extras and room upgrades (when available).
- Platinum members – 30 trip elements per year – access to savings of 20% or more; earn rate of up to 6% in OneKeyCash for stays at VIP Access properties, plus a perk like food and beverage extras and room upgrades (when available)
- Members will earn OneKeyCash as well as their frequent flier miles with most airline loyalty programmes. This will allow travellers to book once and earn rewards twice when booking airfare.
Examples: How One Key can benefit travellers
- A group of friends staying five nights in a holiday home, taking five flights and hiring a car for five days would be equal to 15 trip elements, and would unlock Gold status where travellers can access savings of 20% or more on over 10,000 hotels, earn 4% OneKeyCash on VIP Access properties and perks like room upgrades when available.
- A 10-night family holiday in a hotel with 10 days car hire, four activities, one airport transfer and five flights (30 trip elements) would unlock Platinum status where travellers can access savings of 20% or more on over 10,000 hotels, earn 6% OneKeyCash on VIP Access properties and perks like room upgrades when available.
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