Welcome to PAS 2025 in İstanbul, Türkiye!
Under the theme “Timeless Wisdom for a Sustainable Future,” this year’s PATA Annual Summit will explore how enduring cultural insights and sustainable practices can shape the future of tourism. Key discussions will cover a range of topics, including the importance of cultural heritage preservation, innovative destination marketing strategies, sustainable travel practices, the growing role of technology in fostering responsible tourism, and many more crucial matters that will help professionals navigate the Asia Pacific travel and tourism landscape.
İstanbul, with its rich cultural heritage and status as a top global destination, alongside Türkiye’s commitment to sustainable tourism, provides the ideal backdrop for these vital conversations.
The three-day programme consists of:
PAS 2025 goes beyond discussions on the future of tourism by taking meaningful action. Through the Kind Hearts Initiative and a dedicated carbon offset programme, the event strengthens its commitment to sustainability and community engagement, creating a positive impact both locally and environmentally.
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