It’s a tough time out there. Margins are under pressure. And travel companies who don’t attribute and optimise every euro spent across distribution, revenue management and marketing, won’t be here in 5 years’ time. It’s that simple.
To achieve this, travel brands need to break down silos and build a single view of the customer. Then, by delivering personalised content and pricing strategies, you’ll be to drive conversion and otpimize your revenues. Plus, you can feed this data back to the front line – ultimately, boosting your CX and nurturing loyal customers.
But all this is only possible when revenue management and marketing come together. It’s these commercial disciplines that you’ll meet in Amsterdam on November 26-27 at the Revenue Optimization and Marketing Summit. By uniting these departments, marketing will witness higher conversions, pricing will drive marketing success and together you’ll see more leads converting into revenue opportunities. It’s a no brainer.
This is EyeforTravel’s annual European conference and exhibition and by attending you’ll meet 300+ senior executives from hotels, airlines, OTAs, ground transport and tour operators – all looking to boost their top line through strategic use of analytics and data. Because it’s only when marketing, sales and distribution teams unite and integrate data and systems that you can enable a truly customer-centric strategy, fend off the competition and thrive!
Address the core data, analytics and tech opportunities that will transform your travel business
- Synergize revenue management and marketing to evaluate campaigns drive conversions and ensure your messaging and pricing are at the optimal level to convert
- Know your customer through data and analytics: Integrate data across your RMS, PMS, CRS, call centres and loyalty platforms to enable targeted marketing and provide front-line staff the data they need to transform the CX
- Overcome distribution challenges through dynamic pricing: Deploy predictive analytics to set optimal pricing based on personalised preferences
- Exceed traveller expectations along the customer journey and use mobile apps, chatbots and voice to engage with customers, drive brand loyalty and grow your direct channels
- Profit from the rise in real time data analytics and explore technologies like cryptocurrencies, the blockchain, and biometrics to enable contextual offers and making the connected traveller a reality
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