Erotica returns to hotel rooms with virtual reality

A company is aiming to make in-room adult entertainment a “viable income stream once again” for hotels, with the introduction of virtual reality erotica.

VR3000 says that while the rise of online pornography effectively put an end to in-room paid adult TV content, VR has the potential to bring it back. It says it is now in negotiations to bring the VR to “many European hotels”.

“The hotel chains we are speaking with were immediately receptive to the idea of showrooming VR content within their hotel rooms as part of a broader package of virtual reality offerings for guests,” said Andy Alvarez, owner of VR3000 and CEO of Webmaster Central.

“Firms in all sectors are seeking innovative ways to get VR gear in the hands of potential customers because it’s easiest to sell VR content to a client base after they have had the opportunity to see why it is so much more immersive than flat-screen traditional media.”

It is unlikely that large hotel groups will be receptive to the idea of in-room virtual erotica however; Marriott put an end to on-demand in-room adult entertainment in 2011, and Hilton followed in 2015.

VR3000 claims however, that the reasons for this were “financial rather than cultural”, and they are hopeful that VR will rekindle hotels’ romance with adult content.