EnjoyTravel.com, a car rental comparison company based in the UK, announced its acquisition of FHR, an airport parking website with a significant foothold in the UK market.
The acquisition creates continued growth by combining complementary customer networks and is a key step in EnjoyTravel.com’s plan to further expand its growth in the travel market. Launching its own airport parking platform this year, this new avenue makes it even easier for customers to plan their trip from start to finish.
This is the latest in a series of strategic growth acquisitions by EnjoyTravel.com, which in the past few years has acquired travel website Big 7 Travel and tours and activities booking platform DoTravel.
Martin Mansell, CEO of EnjoyTravel.com said: “FHR is a trusted and established brand and we see a phenomenal opportunity to utilise our in-house teams across marketing, product development and technology to evolve the business and create diversity in a market that hasn’t developed very much in recent years. We are very proud of how our teams have reacted and grown our Enjoy Travel brand during the Covid era and are excited to have the opportunity to take FHR forward. We will continue investing in developing our product offering at both ends of the customer journey from departure airport to destination, realising cross-sell opportunities and delivering new products for our customers and increased revenue for our suppliers.”
Elizabeth Seddon, Director of FHR said: “FHR has always really cared about their customers wanting everyone who uses us to have the best service possible, so continuing within the EnjoyTravel.com group, they will be able to access a far greater range of exciting travel products all in one place. I would personally like to offer EnjoyTravel.com every success in its aspiration of becoming the leading one-stop shop for all things travel related. Having enjoyed over 30 years at FHR, I am looking forward to fun new challenges in retirement, whilst knowing FHR is in safe hands going forward.”
EnjoyTravel.com reacted rapidly during the covid-19 pandemic by reorganising supply chains, adopting new models, predicting trends and acquiring competitors. Its new gear of dynamism ensured a fast recovery and further strengthened its position in the UK and European travel market. Building on its success within the UK and European markets, EnjoyTravel.com has opened up offices in the US to deal with its huge demand from US-based customers.
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