New data has revealed that the Eiffel Tower is the most ‘Instagrammable’ filming location in the Netflix series Emily in Paris, with over 12 million Instagram posts featuring the landmark.
Social online casino PlayFame analysed over 23 million Instagram posts featuring location-specific hashtags for 83 Emily in Paris filming locations. These were then ranked to determine which locations are the most popular on Instagram.
The Eiffel Tower has been crowned the most picturesque filming location from Emily in Paris, with 12,992,611 posts. It wouldn’t be right if a series with Paris in the title didn’t feature a ton of scenes with the city’s most iconic landmark. From Emily snapping her first selfie in the first episode to the fancy client dinner at the Eiffel Tower’s Michelin-starred restaurant in season three, the Eiffel Tower is a significant presence throughout the series. Adult tickets for the Eiffel Tower start from approximately $15.55.
Taking second place is Notre-Dame, with 4,416,444 posts. While filming season three, the famous cathedral was covered in scaffolding for renovation after the shocking fire in 2019, but there are no signs of scaffolding or fire damage in shots of the cathedral in season three. Notre-Dame reopens its doors to visitors on December 7th and 8th this year.
Securing third place is Arc de Triomphe, with 1,428,527 posts. Throughout the series, romantic encounters and soirees often happen in front of iconic Parisian landmarks, like the Arc de Triomphe, providing the perfect romantic backdrops in the City of Love. It costs $17.64 to visit the Arc but, entry is free for under 18s.
Fourth in the ranking is Sacré-Cœur, with 1,274,302 posts. The Sacré-Cœur Basilica opened its doors in 1875, making it one of the younger historical monuments in Paris. It features twice in season four and once in season one when Emily spends a day exploring the sights of Montmartre with Mindy. Entry to the Basilica is free.
In fifth place is Musée d’Orsay, with 508,252 posts. One of Paris’ most treasured museums was formerly a train station, but today it is home to a collection of classic French works such as Van Gogh’s ‘Starry Night’. This is the spot where Gabriel and Camille come together for a date, reliving the moment when they first met in the hit Netflix series. Adult tickets are priced at $17.64.
| Emily in Paris filming locations with the most Instagram posts | ||
| Rank | Location | Total number of Instagram posts |
| 1 | Eiffel Tower (Tour Eiffel) | 12,992,611 |
| 2 | Notre-Dame | 4,416,444 |
| 3 | Arc de Triomphe | 1,428,527 |
| 4 | Sacré-Cœur | 1,274,302 |
| 5 | Musée d’Orsay | 508,252 |
| 6 | River Seine (La Seine) | 503,554 |
| 7 | Villefranche-sur-Mer | 317,819 |
| 8 | Jardin des Tuileries | 246,261 |
| 9 | Pont Neuf | 187,190 |
| 10 | Canal Saint-Martin | 186,073 |
The River Seine (La Seine) secures sixth place, with 503,554 posts. Emily can often be seen walking across Paris’ historic bridges that cross the famous river. Recently, the Seine has caused some controversy at the Paris 2024 Olympic Games, with water pollution causing some events to be postponed and some athletes to fall ill.
Seizing seventh place is Villefranche-sur-Mer, with 317,819 posts. Season 2 throws Emily into the sun and fun of the French Riviera in its second episode, “Do You Know the Way to Saint-Tropez?” The picturesque coastal town of Villefranche-sur-Mer, located in the Côte d’Azur region, serves as a stand-in for Saint-Tropez.
In eighth place is the Jardin des Tuileries, with 246,261 posts. This stunning public park is one of the most popular in Paris and it’s right next to the Louvre, making it an ideal place to take a walk before or after checking out the museum. In Emily in Paris, Alfie and Emily enjoy a date here in season three, with the pair enjoying a ride on the park’s famous Ferris wheel. Everyone can enjoy the park at no cost.
Ninth place goes to Pont Neuf, with 187,190 posts. Pont Neuf translates as ‘New Bridge,’ but it is in fact the oldest bridge in Paris. Emily stands on this Parisian landmark at the end of season two, contemplating whether she should stay in the French capital.
Securing the final spot is Canal Saint-Martin, with 186,073 posts. Emily found herself at the canal snapping some selfies after being let go by her bosses, Silvie and Madeleine, in season two. The Canal Saint-Martin is the perfect spot to unwind with a bottle of wine while enjoying the serene atmosphere by the water.
A spokesperson for PlayFame commented on the findings: “Filming spots from series like Emily in Paris are becoming a hot ticket for tourists. It’s not just about the pretty views; these places allow fans to connect with the stories and characters they adore.
“With how immersive media has become today, people want to dive into the worlds of their favorite shows and see the actual locations that were once just on their screens. The chance to relive memorable moments from movies and TV shows can really enhance a place’s appeal.”
“Locations like the Eiffel Tower or Pont Neuf offer not only iconic, instantly recognizable backdrops but also an aesthetic that resonates with the aspirational lifestyle many Instagram users want to show off and live; by visiting these locations, fans can experience a little taste of the Emily in Paris life.”
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