Dusit Thani College partners with HSMAI

With more than 30 years of experience in hospitality and culinary arts education, Dusit Thani College (DTC), the first and largest institute in Thailand dedicated to hospitality education and training, is the leader in equipping students with the knowledge, creativity, and real-world skills to enter and excel in the hospitality industry. While the college is best known for its Bachelor programs, for the last 10 years DTC has also been offering short course Public Programs in culinary arts and hospitality management. However up until now these courses were only delivered in Thai.

Now through the College’s partnership with HSMAI, the world’s largest international hospitality sales and marketing association and the HSMAI Academy, DTC will bring HSMAI’s international standard onsite and online courses to the Thai market by providing a platform to access all HSMAI online programs, hosting and co-certifying HSMAI led, live trainings and brokering relationships between HSMAI and the Thai hotels, to help the Thai hospitality industry further internationalise their knowledge and skills.

The HSMAI Academy is the most comprehensive and ambitious initiative in the realm of education for hospitality sales, marketing, revenue management and leadership, entailing a range of course offerings and learning experiences online, face to face workshops, certifications and qualifications.

HSMAI courses offer specialised content to help fuel sales, inspire marketing, and optimise revenue. Every aspect of the content and support material included in HSMAI’s programs have been specifically designed and developed for those involved in hotel sales, marketing, and revenue management, including a wealth of subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.

Step one of the partnerships was the launch of a HSMAI hub on the Dusit Thani College site to access information on all HSMAI online courses and to register for their programs. (https://dtc.ac.th/en/course-category/short-course/online-course-by-hsmai/) 

This site is now live and features global, online and affordable courses covering:

• Restaurant and Revenue Management
• How to read a STR Report
• Introduction to Revenue Management
• Introduction to Digital Marketing

Online courses complete with Certificates are also available in Digital Marketing and Revenue Management on the site.

Step two is co-hosting HSMAI live trainings and events.

On October 14th and 15th, HSMAI, Dusit Thani College and the Dusit Princess Srinakarin Hotel will offer live courses and trainings for:

• How to Create Marketing Content 
• Optimizing Profit from your Restaurant
• Building your Hotel Sales Strategy for 2025

All of these courses come from the HSMAI Academy and will be taught in English in Bangkok by international experts who are part of the HSMAI trainer’s network.

“HSMAI is the international leader in providing hospitality sales and marketing knowledge. Dusit Thani College is delighted to be HSMAI’s key partner in Thailand and the region and to help introduce HSMAI’s expertise to the Thai hospitality industry to help professionals upskills and reskill with the backing of global industry benchmark standards” said John Lohr – Executive Direct of External Affairs at Dusit Thani College.

“HSMAI is thrilled to partner with Dusit Thani College to extend our presence in Thailand and deliver practical, contemporary training to more local hotels and industry professionals. By offering commercial courses in English, we aim to meet the growing demand from hotel leaders for upskilling and cross-skilling their teams. This collaboration will empower hospitality professionals with the skills they need to elevate their performance and ultimately drive greater ROI for the accommodation sector.” Said Jackie Douglas, President of HSMAI APAC and Chair of the HSMAI Academy. 

HSMAI is an international organization founded in the United States since 1927 and comprised of over 6,000 members from 35 countries around the world. Dusit Thani College, owned by Dusit International, has over 30 years of providing hospitality education and training, is the largest dedicated hospitality institute in Thailand and has over 10,000+ alumni.

For more details about Dusit Thani College and HSMAI’s partnership and programs, please contact John Lohr, Executive Director of External Affairs, Dusit Thani College, E-mail: john.lohr@dtc.ac.th