DNATA B2B brands celebrate the start of September Peaks, following four campaign launches 

Dnata B2B brands Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys are celebrating a successful start to September, following the launch of their mini-peaks campaigns which have  launched daily. Each brand has released their own specialist campaign, filled with inspirational destinations,  itineraries and resorts across air, land and sea, carefully selected by their in-house destination  experts. The launch of the four campaigns also saw incredible agent booking incentives, with the opportunity for agents to win holidays and, of course competitive Farebank Rewards.

The dnata B2B brands have been through a full process of enhancement and refining over the last  12 months, with upgrades to the look and feel of each. With further updates to the teams,  operations, and a full schedule of sales and agent training in place, this September peaks period is  the first time all four brands have launched their own campaigns in the same week:

Gold Medal – The Experts’ Edit 2023

Pure Luxury – The Portfolio

Cruise Plus – The Cruise Collection

Incredible Journeys – Touring Tailored to You

Simon Applebaum, Managing Director said, “Our September campaigns are designed to support  agents in finding the right holidays for their customers during this important booking period, and to  remind them that we have designated experts for each of our brands who have extensive insider  knowledge to share.”

Applebaum continued, “The campaigns feature market-leading hand-selected offers, inspirational  itineraries, tours and experiences across the world that cater to all customers’ holiday requirements.  Every aspect has been considered throughout and I am incredibly proud of the teams that have  worked passionately to create these outstanding campaigns.”

Earlier this year, Gold Medal made enhancements to their web offering which saw a refresh to their  agent website, goldmedal.co.uk. The upgrade made way for three new branded hubs for their specialist sister brands: Pure Luxury, Cruise Plus and Incredible Journeys. Each brand having their  own hub means agents can now navigate from the log in page, through to their desired brand  seamlessly, where they can find brand specific information and explore each specific campaign.