DidaTravel signs strategic agreement with Visit Oman to drive demand from China to Oman

DidaTravel – a tech-driven global travel distribution company – is pleased to announce that during the ITB tradeshow in Berlin it signed a Memorandum of Understanding (MOU) to enter into a strategic partnership with Visit Oman – the National Travel Operator – to promote the country to DidaTravel’s network of 25,000+ travel trade partners in China.

The MOU outlines potential areas of collaboration between DidaTravel and Visit Oman, which include DidaTravel offering Visit Oman’s varied portfolio of contracted properties, transfers, and experiences to their extensive B2B network through API integration. As a result of this agreement Visit Oman will also be able to access DidaTravel’s consolidated portfolio of high value, yet hard to reach, Chinese travel trade customers. The two companies will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman.

Jinyan Li, VP Global Account Management at DidaTravel commented: “We are thrilled to partner with Visit Oman and leverage our B2B distribution network to introduce the beauty and cultural richness of Oman to our extensive network of travel partners in China. This collaboration holds immense potential to foster cultural exchange and strengthen ties between our nations”.