DidaTravel celebrates Disneyland Paris success at Shanghai event ahead of high-season

DidaTravel – China’s largest outbound travel wholesaler, recently celebrated its partnership success with Disneyland Paris at a spectacular co-hosted VIP dinner in Shanghai on the night of Tuesday, May 28. The event was a gesture of gratitude towards key B2B buyers and partners for their unwavering support, especially as the summer high season in Europe approaches.

Since 2023, DidaTravel has proudly held the position of exclusive offline B2B distributor for Disneyland Paris hotels in China. With the aim of better connecting with Chinese tourists, Disneyland Paris has enhanced its content marketing and brand promotion efforts in China, sharing the Disneyland Paris’s brand with an even broader audience.

The expectations for Chinese outbound tourism to European destinations are once again very high. The restoration of flight routes between Europe and China to 90% of their 2019, pre-pandemic levels has fueled strong interest in Disneyland Paris and the wider European region. Industry leaders and analysts alike underscore this trend with their positive outlook.

Meanwhile DidaTravel has significantly outperformed the broader Chinese hotel market’s recovery, demonstrating its robust market position. The company’s Chinese outbound business has seen a 227% growth year to date in bookings through DidaTravel’s system, compared to the same period 2019, pre-pandemic. This performance highlights DidaTravel’s strategic position in China and its ability to capitalise on the resurgence of outbound tourism from the world’s largest source market.

As Europe prepares for a busy summer season, DidaTravel remains committed to providing unparalleled travel solutions and maintaining its leadership in the travel industry. The company looks forward to a thriving year, driven by strong partnerships and a recovering global tourism market.

“We are witnessing unprecedented demand for Disneyland Paris, as well as Europe in general, now that the summer high-season is really about to start in the northern hemisphere,” stated Snow Xiao, Director of Direct Contracting at DidaTravel. “As the exclusive offline B2B partner for Disneyland Paris hotel accommodations in Asia, we provide our clients such as retail travel agents and tour operators with seamless access to these offerings via our API connection and web booking engine. This efficient access positions us as a key player in fulfilling the increasing demand for European travel experiences among Chinese tourists.”