CWT turbocharges its business intelligence and reporting solution with new AI-powered features

CWT has added new artificial intelligence (AI)-enabled capabilities, powered by ThoughtSpot, to its Analytics business intelligence and reporting solution, making it easier and quicker to search, visualize, and analyze travel data and make insightful decisions.  

Users can now enter search queries in natural language, instead of keyword-based phrases. For example:

• “What were the average CO2 emissions for international flights taken by travelers in Germany last year?”
• “How has the online adoption rate in India changed from 2022-2024? Use a bar chart.”
• “Show me a list of travelers who are currently in Minneapolis, Minnesota, USA.”

Analytics can interpret these requests, uncover insights in near real-time from booking data, and present clear, easy-to-digest answers. Users can even customize the search results by asking it to visualize the data in a particular format such as a table, graph or chart.

In addition to surfacing relevant search results, Analytics can quickly analyze user-created Liveboards¹ to provide a summary of any expected and unexpected changes in the data – for example, a drop in online adoption rates or an increase in carbon emissions. The AI-generated summary includes possible causes of the change and the overall impact on KPIs, so the user can take swift action.

Users can also provide instant feedback on search results, which trains the AI model to better understand their intent and provide more accurate and personalized responses with each use.

“Integrating these enhanced AI capabilities into our Analytics reporting solution revolutionizes how our customers interact with their travel data,” said Erica Antony, CWT’s Chief Product Officer. “By enabling natural language queries, we simplify the process of uncovering critical insights, allowing businesses to make informed decisions swiftly and confidently. This enhancement underscores our commitment to leveraging cutting-edge technology to drive value for our clients.”

CWT has been deploying advanced AI capabilities across its suite of products and services to create a better user experience for its customers. This includes recent upgrades to its messaging support channel and airfare optimization service.