CWT debuts with replatformed digital offering in China
Carlson Wagonlit Travel (CWT), the global travel management specialist, has announced the launch of its flagship platform, myCWT, in China – marking the latest milestone in its journey to simplify business travel for companies and their employees around the world.
The launch makes it the first global travel management provider to deploy an omni-channel, open application program interface (API) based platform that has been tailored for the specific needs of the China market. “Our focus globally is to deliver the leading employee-grade business travel experience, and we have made significant investments in our myCWT platform to create a best-in-class proposition,” said Kurt Ekert, president and CEO of CWT.
Working with several specialised Chinese travel, technology and e-commerce partners, it has specifically adapted myCWT for deployment in China. It addresses the unique needs and nuances of the market – from content, to payments and integration capabilities – while maintaining a consistent user experience with CWT’s global offer.
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