Could Samoa be Pacific tourism’s star in 2025?

Samoa is quickly becoming a must-visit destination for 2025, with a surge in European visitors and exciting new developments. 

The Samoa Tourism Authority (STA) European office reports a 45.4 percent rise in European arrivals for July–September 2024 compared to 2023, making Europe one of Samoa’s top-performing long-haul markets.

This growth contributed to a total of 50,830 arrivals for the quarter, reinforcing Samoa’s appeal as a unique and unforgettable Pacific destination.

Samoa’s cruise tourism is also booming, with 27 cruise ships scheduled to visit in 2025, promising an exciting year ahead.

In 2024, 24 ships have already visited, with two more expected in December. November saw a historic milestone with Samoa welcoming its first-ever overnight cruise ship visit, highlighting its growing popularity among cruise travellers.

Significant improvements

Whether exploring lush islands or enjoying vibrant local culture, Samoa is ready to make waves with travellers in 2025.

Samoa’s commitment to tourism continues with the recent upgrades to the Togitogiga Waterfalls.

Known for its lush beauty and dramatic waterfalls, the site has received a makeover aimed at improving accessibility and safety.

New pathways, reinforced viewing platforms, and additional resting areas ensure a more comfortable and enjoyable experience for visitors, making the Togitogiga Waterfalls even more enchanting.

Rethinking hospitality

In addition to these improvements, Samoa’s hospitality sector continues to flourish, with the opening of new hotels and resorts.

The Moanalei Villas, set to be Samoa’s premier boutique luxury accommodation, are nestled in the foothills of Mount Vaea, just five minutes from Apia.

The seven-villa resort will offer unparalleled luxury, with private infinity pools and breathtaking views from the mountains to the ocean.

The first three villas and the restaurant are set to be completed by the end of 2024, with the full property operational by 2026.

In Apia, the newly opened Fugalei Motel adds a stylish and affordable option to the city’s accommodation options, with self-contained, air-conditioned units and more under construction, scheduled for completion by February 2025.

Additionally, the Survivor Beach Resort, a prime filming location for Survivor USA, is now open to the public.

Set at Falelatai, this stunning resort offers state-of-the-art facilities, luxurious villas, and unparalleled views of the Pacific Ocean.

The resort adds to the growing list of high-end accommodation options on the island.