Club Med, the pioneer of premium all-inclusive holiday experiences and a global leader in snow vacations, reports record activity and business volume for its Mountain Resorts.
In the first half of 2023, Club Med’s mountain business volume globally increased by 45% year-over-year, with a 30% growth in customers and 10% increase in average daily rates (ADR) year-over-year. This growth is attributed to Club Med’s recent investments in upgrading its resorts, opening new resorts in Hokkaido, Japan and the French Alps and its focus on internationalizing its customer base.
A zoom on total snow holiday bookings for the upcoming winter season reflects a particularly strong 98% growth across East and South Asia, and Pacific markets and an ADR growth of 27% compared with pre-pandemic. With new capacity from the opening of Club Med Kiroro Peak, Club Med Kiroro Grand, Club Med Changbaishan, Club Med Tignes and Club Med Val d’Isère. The business volume of APAC markets has increased by 107% compared to winter 2019, and by 22% compared to winter 2019 excluding the new capacity.
Club Med’s success in Japan is a testament to the company’s expertise in delivering exceptional snow mountain holidays. The fourth Club Med resort to open in Hokkaido this December, Club Med Kiroro Grand has achieved near full occupancy 12 weeks ahead of its opening, while the other three Hokkaido resorts continue to show similar levels as well, underscoring the trust guests have in Club Med to deliver outstanding snow holidays.
A recent 2023 Asia Snow Report by Club Med, reveals that today’s travellers are seeking a complete, multi-faceted holiday experience, including comfortable accommodation, easy access to the slopes and winter sports expert instruction complemented with availability of ski equipment rental; to delicious cuisine, family-friendly activities, and festive après-ski entertainment. The study also provided valuable data and proof points that premium all-inclusive experiences perfectly align with travellers’ needs and desires for a memorable winter vacation. Additionally, Japan tops the chart as the most popular snow holiday destination.
The Meetings, Incentives, Conferences & Exhibitions (MICE) sector is also showing a strong rebound. Well-positioned to ride the recovery wave with a refreshing and unique MICE offering, Club Med is at the forefront of this recovery, with business volume this coming winter season growing by 13% against 2019 as a result of Rent-A-Resort bookings. Club Med’s Rent-A-Resort concept allows groups to book an entire resort exclusively for themselves, providing a one-of-a-kind and unforgettable experience. The brand’s Mountain Resorts are a popular choice for both corporate and social events, thanks to their exceptional locations, world-class facilities, and all-inclusive packages.
“We are thrilled with the strong business growth we have seen in 2023, driven by our mountain resorts and MICE sector,” said Rachael Harding, CEO of Club Med in East, South Asia and Pacific Markets. “This growth reinforces the unique value proposition and Club Med’s commitment to providing our guests with exceptional experiences. We are confident that our strategy is well-positioned to capitalize on the growing demand for both leisure and MICE travel.”
Club Med is poised to capitalize on the strong growth for mountain vacations for both leisure and MICE travel, thanks to its focus on providing complete holiday experiences that meet the expectations of today’s travellers and its portfolio of Mountain Resorts in some of the world’s most popular winter destinations.
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