#ChooseCruise: CLIA launches global campaign

CLIA has announced a global campaign, #ChooseCruise, scheduled to run throughout September in the UK and globally throughout October.

As the cruising industry continues to gain popularity, Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association announced #ChooseCruise, a new campaign that’s targeted at agents, consumers and the global media. The new campaign replaces the Plan a Cruise Month campaign, which ran for the past two years.

The new campaign is set to launch in the UK this September and will provide CLIA member agents access to an online toolkit to help them capitalise on the two-month promotion which will include a marketing and PR guide, plus shareable videos and imagery for their social media campaigns.

Special #ChooseCruise promotions from CLIA cruise lines will also be accessible by travel agent members online at cruiseexperts.org.

Starting this week, a digital media toolkit will be sent to CLIA members and agents can join a number of special events being held throughout September and October, including events in Norwich, Manchester, Malaga, and two beach clean-up events in West Wittering and in Formby.

“We want to assist our member agents by providing them resources”

Joel Katz, managing director at CLIA Australasia and Asia, commented: “With #ChooseCruise coming up, we want to assist our member agents by providing them resources to promote and sell cruise holidays to those new to cruising and those returning to holiday at sea.”

CLIA has split the two months into eight weeks which have all been given a dedicated theme which will be the focus for PR, podcast and social media. CLIA will be producing videos and specially commissioned articles on each theme to help showcase how agents can use these experiences to sell more cruise.

In October, the global cruise industry will come together to host the #ChooseCruise campaign to educate travellers worldwide on why to choose and book a cruise vacation.

Registration for CLIA Conference 2019 starts on 12 September 2018.