China Belt and Road Initiative re-launched with a more international voice
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After six months of preparation, the new China Belt and Road Initiative website has been officially launched in seven languages (simplified Chinese, traditional Chinese, English, French, Japanese, Korean and Russian) for the world to see China from a new perspective.
First proposed in 2013, China’s Belt and Road Initiative was designed to develop relations between countries in the region, but since then the Belt and Road Initiative has received wide response, support and participation from over a hundred countries and international organizations – with China itself, attracting a large number of international visitors.
In order to offer these global travellers a service platform with more comprehensive and useful tourism information, China National Tourism Administration has upgraded the “China – Beyond Your Imagination” website.
Content: Creating new columns based on the need of users
According to the travel preference and habit of international visitors, five columns (Characteristic Themes, Exploring China, Travel Map, Useful Information and Latest News) are designed for the new website. Inside there are information on the ten international itineraries of China, places to go, delicious Chinese food, folk-customs and festivals, themed activities and travel guide. “China – Beyond Your Imagination” China Overseas Tourism Promotion Website has become a useful travel service platform customized for overseas users.
Page design: High-end, concise, international standards
At present, most international tourism websites use high resolution images as homepage images. The China overseas tourism website keeps in step with the trend by selecting high resolution photos to fully present the unique image of China’s tourism destinations. The website also chooses colors wisely by using high saturation images and matching colors to establish the world-class official tourism website.
User experience: Focus on interactive experience and create a mobile website at the same time
To offer users the best viewing experience, a new column named “Travel Map” has been designed. Thirty-one popular destinations of China are presented on a map for users to click and enter the page for more information. Meanwhile, in order to meet the need of viewing information online at anytime and anywhere, a multi-lingual mobile website is also available.
