Winning direct booking wars: Mint Hotels joins hands with Simplotel to overhaul e-commerce

Mint Hotels, a chain of over 25 hotels and resorts across various business and leisure destinations in India and Simplotel, a software-as-a-service (SaaS) technology company offering state-of-the-art e-commerce solution for hotels, have announced a partnership to drive three-fold increase in direct website bookings.

Online is fast becoming the go-to channel for guests to book hotel rooms and industry statistics indicate that as much as 40% of all hotel room nights in India are booked via this medium. To cash in on the trend, Mint Hotels has geared up for an aggressive growth plan to drive more bookings directly through the brand website.

Talking about the recent development, Shantanu Chatterjee, co-founder at Mint Hotels, said: “Driving website bookings is a key pillar of our growth strategy. We were on the lookout for a partner that really understood hotels and used superior technology. Hence, choosing Simplotel was a no-brainer. What impressed us the most was the technology and hotel e-commerce expertise.”

“We understand that hotels have a pressing need to drive direct website bookings. Driving numbers through the brand website and booking engine is a game of thousand paper cuts and we are thrilled to be a part of the e-commerce journey of Mint,” said Tarun Goyal, founder and CEO of Simplotel.

Mint Hotels is a pan-India chain of boutique hotels and resorts targeting business and retail travellers in select cities and leisure locations across the country. Established in 2015, it currently has a portfolio of over 25 hotels with over 1000 rooms across key Indian cities of Mumbai, Pune, Delhi, Bengaluru, Goa, Amritsar and Hyderabad.

Simplotel is a hotel e-commerce company powering websites and booking engines for over 2,000 hotels across 17 countries.