Centara Hotels & Resorts partners with Central Restaurants Group to enhance guest experience

Centara Hotels & Resorts, Thailand’s leading hotel operator, is excited to announce its new strategic partnership with Central Restaurants Group (CRG), a leader in Thailand’s food chain industry, further enhancing the benefits offered to CentaraThe1 members. As part of this collaboration, members will now have the opportunity to exchange their loyalty points for cash vouchers and other perks redeemable at Central Restaurants Group outlets across Thailand.

This innovative partnership aims to provide Centara guests with unparalleled flexibility and added value to their membership experience. For example, CentaraThe1 members who redeem 900 points will receive a CRG cash coupon worth THB 100. These vouchers can then be utilised at a wide range of popular restaurants, including Mister Donut, Auntie Anne’s, Pepper Lunch, Chabuton, Cold Stone Creamery, Yoshinoya, Tenya, Katsuya, Arigato, and Terraces de Bangkok.

This partnership with Central Restaurants Group underscores our commitment to enriching the Centara member experience, adding value to our customer offerings and strengthening the CentaraThe1 loyalty platform.” said Tom Thrussell, Vice President – Brand, Marketing & Digital of Centara Hotels & Resorts. “By offering the option to redeem points for cash vouchers and special menu items at CRG outlets, our guests have a greater choice than ever before when it comes to spending points – from hotel experiences to retail, from airlines to restaurants and beyond.”

“We are thrilled to collaborate with Centara Hotels & Resorts to offer an exciting new dimension to the CentaraThe1 loyalty program,” saidChatchai Unahabhokha, Head of Strategy, JV, and Channel Management of Central Restaurants Group. “Through this partnership, we look forward to welcoming CentaraThe1 members to our diverse portfolio of restaurants, where they can create unforgettable memories while indulging in an array of unique dining options.”

CentaraThe1 members also have access to a range of additional benefits, including movie tickets, spa and massage treatments, buffet vouchers, and more.