Centara Hotels & Resorts embarks on strategic partnership with L’Oreal

Thai hospitality firm Centara Hotels & Resorts announced that it entered a strategic partnership with the Thailand arm of global beauty and cosmetics company L’Oréal Groupe. 

This exciting new collaboration brings together two major brands to deliver exclusive benefits and unique experiences for their shared customer base, extending beyond exceptional products to truly unforgettable moments.

Centara’s vice-president for brand, marketing, and digital Tom Thrussel said of this joint initiative: “We are excited to announce our partnership with L’Oréal Groupe in Thailand, a collaboration that will pave the way for innovative guest experiences, rewards programmes, and exclusive product offerings. We look forward to working closely with the L’Oréal team to explore new opportunities that will bring even more value and benefits to our customers in the future.
L’Oréal Groupe Thailand’s chief digital and marketing officer Yada Sarttarasathit added: “Centara Hotels & Resorts is an ideal partner for L’Oréal Groupe in Thailand. This collaboration allows us to share our passion for creating beauty that moves the world, going beyond simply offering great products to curating holistic experiences for our valued customers. This is just the beginning as we leverage our combined expertise and brand power to deliver exceptional value for our customers and explore new opportunities to further expand our offerings together.” 

Meet the Beauty Duo

The collaboration kicked off with Beauty Duo, a limited-time digital campaign that offered customers the exceptional opportunity to either savour an exquisite afternoon tea set at Centara hotels or win a luxury stay at Centara Grand Hotel Osaka. 

This campaign served as a launchpad for future collaborations, embodying L’Oréal’s commitment to creating moments of joy that complement our dedication to quality beauty products. Building on the success of this campaign, both companies are dedicated to exploring new avenues to enhance customer experiences across Centara’s six distinct hotel brands and over 10 world-renowned beauty players under L’Oréal Groupe in Thailand.

A new chapter

This is the latest in a series of successful collaborations for Centara Hotels & Resorts, following strategic alignments with major brands like Thai Airways, Singapore Airlines, Build-A-Bear, TrueDtac, and Mastercard.

It further solidifies the hotel group’s reputation for innovative partnerships that enhance customer experiences and deliver added value. 

Moving forward, Centara Hotels & Resorts and L’Oréal Groupe in Thailand will work closely to provide personalised services and innovative campaigns for their customers. Both companies are excited by the immense potential of this partnership and invite customers to stay tuned for more unique offerings on the horizon.