Centara Hotels & Resorts celebrates 40 years of excellence and unveils ambitious 5-year goals
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For four decades, Centara Hotels & Resorts has been on a remarkable journey, spreading its authentic Thai hospitality and family values across the globe.
From humble beginnings with a single hotel in Bangkok, the company has grown into a formidable force in the hospitality industry, boasting a portfolio of 93 properties in 13 countries. As they celebrate their 40th anniversary, Centara is not only looking back on their achievements but also setting their sights on an even brighter future.
A legacy of hospitality and growth
Centara’s success story is a testament to its commitment to delivering exceptional guest experiences guided by authentic Thai family values. Throughout their 40-year journey, they have continuously evolved and expanded their presence, making significant strides in the hospitality world.
Now, with eyes set on the future, Centara has outlined an ambitious 5-year plan to achieve several milestones that will solidify its position as a top-tier hotel operator.
Portfolio expansion: Targeting the Top 100
At the core of their vision is the goal to be recognized among the world’s top 100 hotel operators by 2027. The company is already well on its way, with a multitude of exciting projects in the pipeline across Asia and the Middle East.
From Cambodia to Turkey, Centara’s expansion is poised to make a significant impact on the global hospitality landscape. The hotel group has a plethora of exciting projects we currently have in the pipeline across Cambodia, China, Laos, the Maldives, Myanmar, Qatar, Thailand, Turkey and Vietnam.
Upcoming projects include the expansion of the ‘Mirage’ brand to the Maldives, five properties in popular Thai destinations, as well as new luxury Centara Reserve properties in Krabi and Hua Hin.
Embracing sustainability wholeheartedly
In addition to growth, sustainability is a key focus for the company, and they have outlined clear steps to achieve their green objectives. By 2025, Centara plans to eliminate single-use plastic across all its properties, showcasing its dedication to reducing environmental impact.
Beyond plastic reduction, Centara is actively working towards earning Global Sustainable Tourism Council (GSTC) certification for all their properties by 2025. Currently, Centara and 12 of its properties have already achieved this prestigious certification, demonstrating their commitment to responsible and sustainable tourism.
Dominating the Thai market
Centara has set a target of over 70 hotels within Thailand by 2028, aiming to be the guests’ first choice in all key segments. With its roots firmly planted in Thai family values, Centara has become synonymous with unforgettable family experiences.
The brand has tailored its hotels and resorts to cater to all members of the family, offering a wide range of family-friendly accommodation, kids’ clubs, adventure parks, and more. For family travellers, Centara has become the ultimate choice, creating cherished memories for all.
Enriching guest benefits and a wave of celebrations
Centara recognizes the importance of forming partnerships to enhance guest experiences further. By collaborating with airlines, payment providers, retail operators, booking companies, and more, Centara is continuously expanding its range of guest benefits. These partnerships offer exclusive perks to guests, making Centara an even more enticing choice for travellers worldwide.
To thank their loyal guests and celebrate their remarkable journey, Centara Hotels & Resorts is rolling out a wave of celebrations throughout the remainder of 2023. Guests can look forward to tantalizing offers, charitable donation, lucky draws, complimentary nights, and special vouchers. These celebrations are a token of gratitude for the enduring support from their guests over the past 40 years.
As Centara Hotels & Resorts continues to evolve and expand, its commitment to sustainability, exceptional guest experiences, and authentic Thai family values remains unwavering. With their 5-year goals set, Centara is all set to make an indelible mark on the hospitality industry, leaving a legacy of excellence and sustainability for the years to come. As travellers seek unforgettable experiences, Centara is well-poised to be their top choice, wherever their journeys take them.
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