Cebu Pacific and UNICEF raise funds for vulnerable children in the Philippines

Cebu Pacific surpassed the ₱100-million mark for its inflight fundraising program, Change for Good, highlighting the airline’s commitment to supporting vulnerable children nationwide.

As of 23rd October, the Change for Good campaign successfully collected ₱100,455,523.65. 

According to Cebu Pacific chief marketing and customer experience officer Candice Iyog: “Our partnership with UNICEF through Change for Good allows us to extend our mission beyond flying passengers. [We also contribute] to meaningful change in the lives of children. Reaching the ₱100-million mark not only strengthens our commitment but also inspires us to continue supporting initiatives that build a better future for everyone.”

Launched in partnership with UNICEF in 2016, the initiative encourages passengers to donate spare change in any currency during flights. 

The collected funds are converted into essential services focusing on health, nutrition, education, and emergency relief for children across the country.

Making a difference in children’s lives

Earlier this year, the airline renewed its partnership with UNICEF under the latter’s new Country Programme for Children, extending the campaign’s impact from 2024 to 2028. 

This agreement aims to expand the program’s reach, bringing crucial support to even more communities across the Philippines.

UNICEF deputy representative to the Philippines Behzad Noubary said: “Cebu Pacific is one of our valuable partners in upholding the rights of children in the Philippines. Their commitment has created positive, lasting impacts in communities, and we are deeply thankful to all passengers who have contributed to this cause.”

Cebu Pacific is currently the first and only airline partner of UNICEF in Southeast Asia for the Change for Good campaign. 

It is also the only carrier actively raising funds to support children in its home country.