Move beyond: Cathay Pacific announces new “leadership mindset”

Cathay Pacific is ‘moving beyond’ by introducing new offerings, routes and upgrades to its digital platforms.

Announced today, the airline introduced new seats, installed Wi-Fi across the majority of its long-haul fleet of aircraft, enhanced food and beverage offerings in all classes, and upgraded its digital platform to give customers more control of their journey – with the promise of more to come in the months ahead.

“An ambitious leadership mindset”

“Over the last seven decades we have grown to become one of the world’s leading airlines, and our goal now is to continue to move forward by becoming one of the world’s greatest service brands,” said Cathay Pacific’s CEO Rupert Hogg. “For us, it is to have an ambitious leadership mindset. We choose to lead and blaze a trail of progress. It represents our continued commitment to delivering personal service that moves people emotionally. To never stand still.”

In addition to having one of the youngest fleets in the world, ongoing network growth, digital enhancements and the re-opening of a Cathay Pacific signature lounge in Shanghai Pudong, the airline will be introducing a wealth of new inflight entertainment content in the next few months, giving the Cathay group a greater range and volume of movies, TV and audio programmes.

This will be followed by the launch of a new Business Class experience later in the year, complementing the modernised dining proposition introduced on all its long-haul flights.

Recent times have also seen an unprecedented rate of expansion, with the Cathay Pacific group launching 12 new routes since 2018, in tandem with the arrival of new, technologically-advanced Airbus A350 aircraft and a range of customer-centric enhancements.

“It does not matter how far we have come, what matters is how far we will go,” added Hogg.