Cathay Group commits to boost investments into customer experience

The Cathay Group announced that it would put over HK$100 billion in investments into customer experience initiatives over the next seven years.

This encompasses major investments in its fleet, cabin products, lounges, and digital and sustainability leadership as it sets its sights on growing for its customers, its people, and Hong Kong.

The investments will also help boost Hong Kong’s international aviation hub status which is riding on the Three-Runway System. 

Cathay chair Patrick Healy said: “With the Three-Runway System soon to propel Hong Kong’s aviation sector into a new age, the coming years are going to be an incredibly exciting time for Hong Kong and for Cathay with ample new opportunities to grow.”

As Hong Kong’s flag carrier, Cathay is a key contributor towards the future success of the country’s international aviation hub. The company expresses its strong commitment through substantial investments into Hong Kong’s ongoing economic development.

Healy added: “With over HK$100 billion being invested in our fleet, cabin products, airport lounges and more, we are firmly turning the page and embarking on a bold new strategy for the future, not just in scope but also in quality.”

Through these initiatives, Cathay enters a new era defined by its  determination to become one of the world’s greatest service brands.

A substantial investment

This investment includes Cathay’s purchase of 30 Airbus A330-900 aircraft with the right to acquire an additional 30 aircraft in future. 

These new regional widebody aircraft are expected to be delivered from 2028, and will join the Cathay Pacific fleet principally serving destinations in Asia.

Cathay now has 100 new-generation aircraft in its delivery pipeline, with the right to acquire over 80 additional aircraft in future. 

With orders covering narrowbody, regional widebody, long-haul widebody, and large freighter aircraft, these investments promise to modernise and expand Cathay’s fleet, taking it to the next level. 

Furthermore, the enhanced fuel-efficiency they provide will play an important role in reducing carbon emissions and helping Cathay achieve its carbon net-zero by 2050 goal.