Can AI lead to the rise of the DMC?
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This Op-ed in Entrepreneur by ALEX GORYACHEV raised an interesting possibility about how the tactical efficiencies possible with AI could free up these businesses to move up from mere operators of other people’s product to taking their own place amongst the ranks of consumer brands.
Goryachev argues; “take Destination Management Companies, for example. They already have experience, contacts and knowledge about local travel details that can make or break a trip or turn a good trip into a memorable, once-in-a-lifetime experience. Add in the power of GenAI, and they become industry leaders when it comes to tailoring individual trips for their clients — plus, this technology makes it easy for them to broaden their reach.”
There have been many attempts over the past decade or so to bring the consumer and the DMC together, because it does lead to a better priced product for the end consumer. And with all other things being equal, that SHOULD win out.
But it doesn’t, mainly because the DMC can’t overcome the consumer trust issue. I don’t know this brand. Will I be OK? This payment checkout looks funky. And so on.
Even savvy (read as tight) travellers haven’t really made this leap at scale. Can AI change that?
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