Can 100 Indonesian TA’s seduce the UK in just 3 days?
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The Ministry of Tourism for Indonesia is demonstrating its commitment to the UK market at WTM, with a pre-show sales mission which will see over 100 Indonesian sellers join with a host of UK travel agents and tour operators across the UK. The first ever Indonesian road show kicked off in London on 31st October and will also travel to both Bristol and Manchester.
In collaboration with BPPD Badung, the UK sales mission ran in the three cities from October 31 to November 2 and brought together 11 tourism industries from Indonesia, as well as airlines, Garuda Indonesia and Singapore Airlines.
As well as hearing about the Ministry of Tourism’s three main strategies, attendees were given a taste of Indonesia’s natural and cultural richness through traditional Indonesian food and performances of traditional dances.
The Future of Tourism in Indonesia
Indonesia’s commitment to making tourism a main sector of the economy saw it confidently set a target of 15 million tourist arrivals in 2017. To achieve this, Indonesia has been promoting its Wonderful Indonesia campaign, which aims to encourage visitors to explore more of the archipelago’s unique natural beauty, arts, crafts, music, gastronomic richness and tourist destinations.
The UK is the largest contributor of European tourists to Indonesia, with the UK accounting for 328,883 foreign tourists in 2016, a 21.9 percent rise from the previous year. The Ministry of Tourism for Indonesia aims to maximise the promotion of Wonderful Indonesia across the country, with its participation in WTM and the pre-show sales mission playing a part in its strategy to increase UK visitors and reach its 2017 target of 384,000.
To support the achievement of Indonesia’s 2019 target of 20 million foreign tourists, the Ministry of Tourism has established three main strategies; marketing through Go Digital, building 1,000 homestays to help accelerate destination readiness and improvement of air connectivity by collaborating with local and international airlines. The Ministry of Tourism for Indonesia will be further discussing its strategies for boosting tourism from the UK market, as well the archipelago’s exciting developments for 2018 on its WTM stand (AS900).
