Brand loyalty and rewards drive business travellers

Wanup, a new hotel loyalty club bringing together independent hotels and popular chains to provide travel cash-back and in-hotel perks recently commissioned a survey that provided insight into what makes business travellers tick.

Wanup spoke to 1000 British adults, over 600 of whom travel for work. They found that:

• 78% of frequent business travellers are enrolled in a hotel loyalty scheme, compared with just 28% of the general population. The concepts of loyalty and rewards are key drivers for individuals who travel for work when it comes to selecting hotel accommodation and making travel arrangements, something that until the arrival of Wanup has been largely difficult for independent hotels and smaller chains to offer.
• Value for money and location beat design and style when it comes to selecting a hotel, with more than two thirds of business traveller identifying these elements as their top priority proving convenience is king.
• More than half of frequent business travellers say it’s very important to them that they receive points or other benefits each time they stay at a hotel, and 78% of frequent business travellers say that cash back is the reward they most like to receive on hotel bookings.
• Almost half of frequent business travellers say that they have cheekily used their partner’s loyalty scheme points without their knowledge, and more than 65% of frequent business travellers raid their hotel breakfast buffet for lunch items.

Two thirds of frequent business travellers say that warm welcoming staff is the most important thing about a hotel experience for them – proving many are looking for that home from home when away for work.