MakeMyTrip (MMT), has introduced a new and innovative payment model ‘Book with No Payment’ that enables domestic and international travellers to book a hotel in India or overseas with no upfront payment. “Over the past two decades, we have pioneered, launched multiple products to shape the growth of hotel bookings online across the country. We are now taking a giant step forward in the way users plan and book hotels within India and globally with this new feature,” said, Vipul Prakash, COO, MakeMyTrip. “Within the first month of launch, we observed a significant uptick in the use of this feature across the country with a spike in hotel bookings slated to be actualised 2 months from now. Significantly, 35% of the bookings, leveraging the feature, are currently coming from Tier II and II markets.”
This breakthrough feature is available on majority of hotels on MakeMyTrip and Goibibo app; and can be availed if the traveller makes a booking more than five days before the actual check-in date. The feature has been designed to benefit travellers with uncertain travel plans or who book much ahead of the travel date by giving them an option to pay later, upto 72 hours before check-in, as per hotel policy, thereby easing any travel related financial anxiety.
The traveller needs to pay just INR 1 to authenticate the payment method (including UPI/ net banking / credit & debit card and wallets) to make a hotel booking. In case of an unfulfilled booking, MakeMyTrip will automatically initiate a refund of the booking amount i.e., INR 1, in the original payment mode.
MakeMyTrip has launched a high-blitz ad campaign highlighting how travel booking experience is evolving fast with key message of ‘Thinking badlo, kyunki travel ab… badal gaya hai’ (Change your thinking, as travel has now changed). Featuring brand ambassadors Alia Bhatt and Ranveer Singh, the campaign series highlights how MakeMyTrip is helping make dream travel vacation possible with easy finance and flexibility options (No Payment Booking, no cost EMIs, offer on bank cards); how MakeMyTrip offers a wide variety of stay options with 8,00,000+ Hotels, Homestays and more listed on the platform.
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