Best Western Hotels & Resorts (BWHR) is helping its loyalty members retain their elite status with Best Western Rewards (BWR) as the Coronavirus continues to impact global travel plans.
Effective immediately, all BWR members globally will maintain their current status through 31 January 2022 without needing to fulfil the necessary qualifications. It is also extending support to its BWR members who might have already suffered a downgrade as a result of restricted travel – BWR members who downgraded a tier at the end of 2019 will be levelled-up to their previous tier and will maintain that status through 31 January 2022, without needing to fulfil the necessary qualifications.
Additionally, BWR members can donate their reward points to BWHR’s charitable fund, Best Western for a Better World, which has committed to supporting those impacted by the virus worldwide.
“The impact of the Coronavirus on the travel industry is far-reaching,” said David Kong, president and chief executive officer for BWHR. “We are also working diligently to support our hoteliers who have and will continue to experience declines in business as a result of the virus.”
All BWR members worldwide are eligible for elite status protection and no action is required on the part of the member. BWR is the only industry loyalty programme where points never expire, meaning members are not impacted by unpredictable circumstances that could prevent them from using their hard-earned points.
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