BWH Hotels Asia: Navigating success and shaping the future through power of soft brands in 2023 and beyond

In the ever-evolving landscape of global hospitality, BWH Hotels emerged triumphant in 2023, navigating challenges with resilience and adaptability. A key player in this success story is the strategic role played by soft brands, reinforcing BWH’s commitment to inspiring travel through unique experiences.

BWH Hotels: Shaping Experiences, Inspiring Travel

The global hospitality enterprise comprising WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels, stands as a leading force with approximately 4,300 hotels across 100 countries and territories worldwide. Offering 18 diverse brands catering to every market segment, BWH Hotels is at the forefront of meeting the diverse needs of developers and guests.

Harmony Unleashed: Key Milestones of BWH Hotels in 2023

Brand Success: The performance of hard brands like Best Western, Best Western Plus, and upscale concepts such as Best Western Premier soared, reinforcing BWH’s position as a hospitality sector leader.

Elevating Horizons: Strategic Growth in 2023

New Best Western Hotels in Bangkok: BWH Hotels expanded its footprint in Bangkok, welcoming Best Western Chatuchak, Best Western Ratchada Hotel, and Best Western Click Sathorn 11.

Additionally, the rebranding of The Sanctuary Resort Pattaya and the introduction of Best Western Plus Carapace Hotel Hua Hin contributed to the brand’s growth.

Regional Growth:

Regional Expansion: BWH Hotels embarked on an ambitious journey to further enhance its presence across Asia in 2023. This expansion strategy aimed to not only attract new guests but also cater to the needs of returning visitors. Focusing on key strategic markets such as Thailand and Vietnam, the group continued to diversify its portfolio of hotels and resorts, introducing more of its 18 diverse brands to the region. Celebrating the spirit of growth across Asia, BWH Hotels welcomed significant additions to its portfolio. In the Philippines, Best Western Plus Metro Clark and SureStay Plus by Best Western Cebu City emerged as prominent landmarks, offering unparalleled hospitality experiences to discerning travelers. Meanwhile, in Japan, the Alhambra Hotel & Convention, BW Signature Collection, and Villa Fontaine Grand Haneda Airport stood out as shining examples of excellence in accommodation, each adding its unique charm and allure to the region.

As BWH Hotels continues its journey of expansion and innovation, these new additions underscore its unwavering commitment to providing exceptional hospitality while meeting the evolving needs of travelers across Asia.

Charting New Frontiers: New Additions and Expansion

BWH emphasized the growth of soft brands and the introduction of WorldHotels in Asia, featuring notable properties like Hotel Villa Fontaine Premier Haneda Airport, Tawa Ravadee Resort Prachinburi, and La Green Hotel & Residence.

The BW Signature Collection welcomed KAYA Kyoto Nijo Castle, Alhambra Hotel & Convention, and The Sanctuary Resort to its portfolio in Asia. Exciting plans are underway to introduce BW Premier Collection to Vietnam, with promising properties slated for the upcoming year. The launch of Seekers Finders Rama IV Hotel marked a significant milestone for SureStay Collection by Best Western, establishing a foothold in Asia.

As the company reflects on the accomplishments of 2023, it remains committed to delivering exceptional experiences and expanding its presence across the region. Soft brands continue to play a pivotal role in this journey, promising a future filled with unique and inspiring travel experiences.