Best Western Great Britain introduces Sure Hotel brand in Birmingham

Adding another brand to its growing portfolio, Best Western Great Britain has announced the launch of Sure Hotel in Birmingham.

Best Western just added another milestone with the addition of its first hotel to join its new Sure Hotel brand – The Sure Hotel by Best Western Birmingham South. It’s the latest property to hit the market, adding to the hotel chain’s collection of over 250 independent hotels across its brand portfolio.

Lucy Kovacheva, general manager of the Sure Hotel by Best Western Birmingham South, commented: “We’re thrilled to showcase our wonderful property as part of the newest Best Western brand, Sure Hotel by Best Western.

“Looking ahead to the rest of the year, we are confident with the help of the Best Western brand that we can share the success of a global brand that is committed to investing in its properties, whilst maintaining our individuality and demonstrating what makes us unique, something we can’t wait to showcase to our guests.”

The 51-room hotel is located in the suburb of Acocks Green, right in the city centre of Birmingham. It’s a few train stops away from the Moor Street station, providing easy access for both business and leisure travellers. In addition, the hotel is also located just six miles from Birmingham International Airport.

Surrounding the hotel are popular Birmingham attractions such as the National Sea Life Centre, Broad Street, Symphony Hall, Cadbury World and the Bullring Shopping Centre.

Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome Sure Hotel by Best Western Birmingham South to our brilliantly different collection of independently owned properties.

“Best Western is investing for the future and changing for the better and our new Sure Hotel by Best Western brand is an example of how we are delivering more to our guests. We look forward to working in partnership with the team at Sure Hotel by Best Western Birmingham South to showcase and celebrate their hotel both locally and globally.”

“Best Western is investing for the future and changing for the better”

Best Western Great Britain is looking confident despite concerns around Brexit with its recent announcement of an estimated investment of GBP 214 million (USD 283 million) across its member hotels since 2015. The group also forecasted that 2018 is set to be another strong year for investment across its portfolio, with GBP 70m predicted to be invested throughout its properties this year alone.