Best Western has launched its newest upscale brand, BW Premier Collection, in Japan.
The former Best Western Premier Hotel Nagasaki has now been rebadged as the BW Premier Collection Hotel Nagasaki, making it the brand’s first location in Japan and the first operational BW Premier Collection property in Asia.
“This hotel has always been one of our most highly-rated properties in Japan, and we are delighted that it has now become Asia’s first operational BW Premier Collection hotel,” said Olivier Berrivin, Best Western’s managing director of international operations for Asia.
“The hotel’s strong local identity, excellent location and extensive collection of facilities make it a perfect fit for the BW Premier Collection – our curated global selection of upscale hotels. The new branding will elevate this already exceptional hotel to a new level and cement its reputation as one of Nagasaki’s leading hotels,” he added.
Located in central Nagasaki, the hotel has 181 rooms and suites, eight banqueting halls and several F&B outlets, including international, Japanese and American restaurants, a bar and a coffee shop.
Officially launched in 2014, BW Premier Collection is a global selection of upscale hotels, located in cities including San Francisco, New York, New Orleans, Vancouver, Paris, Rome, Stockholm, Edinburgh and Liverpool. Best Western also recently announced the signing of a brand new BW Premier Collection in the Thai beach resort of Pattaya.
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