Bedroom buddies: Sofitel’s new business class partnership with Hainan Airlines

Accor Group owned Sofitel announced today it has got into bed with Hainan Airlines to bring the French based hoteliers range of Sofitel MyBed products to the Chinese carrier’s business class passengers.

The budding partnership will see business fliers settle down for a sleep experience enhanced by Sofitel’s bedding, including a waist cushion, full-size pillows, duvet, bed sheet, feather topper and blanket. Not to mention the rather decadent addition of a pillow menu for passengers who are not satisfied with the standard issue.

“We are very pleased to partner with Hainan Airlines to offer Sofitel’s indulgent wellness element for business class passengers travelling onboard Hainan Airlines,” said Gary Rosen, chairman and chief operating officer of AccorHotels in Greater China. “Now, guests from around the world can bask in luxurious comfort with the chic Sofitel MyBed in the air.

“An emotional connection with global travellers”

We look forward to transforming the sleep experience for guests flying 40,000 feet in the sky so they can feel rejuvenated when they land. The partnership with Hainan Airlines perfectly illustrates Sofitel as a preferred luxury hotel brand choice for business partners, and demonstrates an emotional connection with global travellers. Sofitel and Hainan Airlines are delighted to be the companion for guests’ next magnifique journey!”

Hai expectations

“We have great expectations from this cooperation between our two companies. This year, Hainan Airlines is ranked eighth in the Global Airlines Top 10 list and was awarded the World’s Best Business Class Comfort Products in recognition of our inflight cabin service offerings,” said Gu Li, product and branding department general manager at Hainan Airlines (main image, centre left).

“Enhancing our Hai Dream product line”

Li closed his comments with: “I would especially like to thank Sofitel and AccorHotels for this partnership in bringing Sofitel MyBed on air where business class passengers can now enjoy a world-class hospitality experience onboard, enhancing our Hai Dream product line.”