Banyan Tree marks 30th anniversary by encouraging guests to rediscover the romance of travel

As it marks its 30th anniversary, the Banyan Group flagship Banyan Tree invites guests to rediscover the romance of travel and engage in a curated collection of anniversary experiences from now till 31st December 2024.

Highlights include a series of celebratory events paying homage to the beginnings of the brand at Banyan Tree Phuket, a variety of experiences at Banyan Tree Hotels & Resorts globally, a refresh and expansion of Saffron, the culinary heart of Banyan Tree, as well as a pledge to fund environmental and social efforts, reaffirming the Group’s commitment to responsible stewardship.

Banyan Group CEO Eddy See said: “For three decades, Banyan Tree has provided a sanctuary for global travellers in awe-inspiring locations around the world. Since the early years of our founders’ journey, they have believed in the transformative power of travel, which formed the cornerstone of the Banyan Tree brand.”

See added that, together with brand extensions, Banyan Tree Escape and Banyan Tree Veya, Banyan Tree has set forth roots in 13 countries. As such, the brand’s portfolio now consists of 36 properties, and there are 46 more in the pipeline.

A grand itinerary of activities

Celebrations kicked off earlier this week at Banyan Tree Phuket, with an exclusive itinerary for guests and friends of the brand to immerse themselves in the full Banyan Tree experience, inspiring them to live more thoughtfully and empathetically. 

From wellbeing activities to destination dining experiences, cultural immersions, and outreach to local communities, the celebration festivities exemplify the romance of travel with authentic experiences.

This October, the grand opening of Banyan Tree Dubai will continue to highlight the brand’s 30-year legacy with a special event featuring a Sunset Soirée and an exclusive Urban Wellbeing Retreat. A nod to one of Banyan Tree’s core pillars of wellbeing, the retreat exemplifies how transformative wellbeing travel is about purposeful experiences that nourish the mind, body, and soul.

Over 60 experiences have also been curated for guests of Banyan Tree to explore, discover and actively engage with the wonders of the world and rediscover the romance of travel. 

From visiting a Noh Mask artisan with Banyan Tree Higashiyama Kyoto to participating in the traditional practices of the Naxi ethnic minority with Banyan Tree Lijiang, immersing in a Tibetan Bonfire Dance with Banyan Tree Ringha, bonding with loved ones under the Arabian Milky Way with Banyan Tree AlUla and more, each experience has been crafted to inspire personal discovery and deepen our guests’ connection to the world.