Bali stands firm on decision not to develop Halal tourism
As of press time, local tourism authorities have officially rejected related proposals
While the Bali Tourism Board is keen on promoting inclusivity, it remains firm in its decision to reject the development of Halal tourism labeling and registration in the province.
The Bali Provincial Government confirmed that, following decisions made in November 2024, it would reject the development of Halal tourism in the province.
Bali has a strong cultural identity as a Hindu-majority province and has struggled for years with the sensibilities of promoting inclusive tourism whilst keeping traditional values of the Balinese Hindu faith in Indonesia which is predominantly Muslim.
Ida Bagus Agung Partha Adnyana, chair of the Bali Tourism Board, declared: “The deputy minister of tourism has stated that the discussion on halal tourism in Bali has been completed. There are no plans or policies that will label Bali as a halal tourism destination.”
Upon reflection, Adnyana wants Bali to continue to promote culture-based tourism and attractions wherein indigenous Balinese culture takes center stage.
As he puts it: “While respecting the diversity of tourism needs, including Muslim tourism, Bali only provides Muslim- friendly services without sacrificing the island’s cultural identity.”
His statement reflects sentiments held by most of the Balinese community who feel that a government-imposed mandatory Halal certification on all tourism attractions and venues in Bali would compromise their cultural practices and cultural identity.
Adnyana added: “Bali will remain a world-class destination that emphasizes the beauty of culture without compromising on its traditions and characteristics.”
Unnecessary in Bali
For her part, Indonesian deputy tourism minister Ni Luk Puspa agrees that Bali does not need to bring in mandatory Halal tourism certifications.
At an event held last November, Puspa said: “It is only right that local wisdom and Balinese cultural richness must be maintained together to be attractive to tourists. Building Bali into a sustainable and inclusive shared home for all groups.”
Inclusivity tempered by a healthy respect for local culture will be a key theme in Bali for this year and beyond, as officials plan to do more to promote various cultural events in the province.
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