Bahrain’s Vibrant Tourism on display at OTM 2024, focuses on India Market 

Bahrain Tourism and Exhibitions Authority (BTEA) marked its first post-pandemic participation in India at the Outbound Travel Mart (OTM) 2024, Asia’s  premier travel show. The event, held at the Jio World Convention Centre in Mumbai from February 8 to 10, 2024, provided an exceptional platform for Bahrain to actively engage with the Indian market, with a particular focus on developing the MICE, wedding and leisure segments.

Throughout the three-day event, BTEA representatives engaged in fruitful interactions with  the travel fraternity of India, highlighting the island destination’s appeal for holidays and  events. Additionally, BTEA’s booth received the prestigious ‘Best Design and Decoration’  award, underscoring its commitment to excellence at OTM 2024. 

Sally Sedky, Head of Tourism Marketing at Bahrain Tourism and Exhibitions Authority  (BTEA), emphasized on India being a key market, said: “Participating in OTM 2024 enabled us  to showcase Bahrain’s vibrant tourism offerings to the Indian market. Our interactions during  the event with industry professionals and media have been essential in strengthening ties and  elevating Bahrain’s position as a top choice for Indian travellers.” 

With a commitment to showcasing Bahrain’s diverse tourism offerings, BTEA presented a  contingent of 11 esteemed partners. This association included Gulf Air, Bahrain’s national  carrier; Exhibition World Bahrain; The Gulf Hotel Bahrain; The K Hotel Bahrain; Lagoona Beach  Luxury Resorts and Spa; The Westin, Le Méridien City Centre Bahrain; and prominent  Destination Management Companies (DMCs) such as Caravan Travel and Tours, Vacanza  Bahrain, Farhat Tours, Bahrain International Travel, and Best of Bahrain.